Tuesday, September 13, 2011

Free and Wonderful: How To Spend It Magazine

How To Spend It Magazine
Financial Times Ltd. 10.4 MB FREE





For those looking to live a lavish, glamorous lifestyle of high fashion and fancy cars should look into this app for the iPad. Now more than 60 issues worth of its magazine are free to you, with more content on the way. All of its content are placed in helpful categories, with features viewable in a familiar full color, high quality magazine style.

All much worth a look, but even more interesting is this publisher's radically different approach on the iPad. Read this recent article on Foliomag.com about how Financial Times recent troubles on using Apple's pay subscription model and ad-supported direction changed its business strategy. Hopefully, other magazine publishers will release material of this quality and format based on web access. With success, perhaps more of the Internet share will flock back to the beauty of magazine style formats via e-readers and tablets, especially in a world of declining newsstands.

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