Thursday, September 15, 2011

iPad App of the Day - PR Newswire

PR Newswire
International Business Media, 1.3 MB, FREE



PR Newswire is essential to all news publishers, business bloggers and information junkies. This fantastic app connects users (after registration) online to hundreds of fresh, daily public relation releases; all direct by companies and organizations from over 170 countries. Categories, customizable searches and alerts help users sort through the information overload and retain the most important breaking information about their industrial fields. 

The iPad integration is perfect for constantly on the go. Information is delivered quickly via the app in scrollable, easy to swipe and switch subscreens.. Text size, dual language (English, Spanish for now), caching and Twitter feeds are also welcome options. The best features are within each release at the the push of finger to the title. Print, email, blogging and more social media options become available, easing productivity as the iPad should. 

Also included are videos (oddly not very up to date), and PR marketing news and industry roundups. But, here's hoping the app will undergo new updates towards expanded options and increased performance. I would welcome less app crashing, direct access to product images, and text, background changing options. Still, for its price and usefulness, PR Newswire is worth having.

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